Public Relations is the distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance, and cooperation between an organization and its publics:
•involves the management of problems or issues
•helps management to keep informed on, and responsive to, public opinion
•defines and emphasize the responsibility of management to serve the public interest
•helps management keep abreast of, and effectively utilize change, serving as an early warning system to help anticipate trends
•and uses research and sound and ethical communication as its principle tools
Crisis Communication
Multimedia Storytelling
Press Releases
Writing
Social Media Management
Research
Campaigns
Community Outreach
It is not just what we say, it is how we say it, and what we do through actions that matter. How we answer the phone, how we greet people in public, whether we make people feel comfortable or stressed, and how we treat people through a broad array of non-verbal cues, all of it communicates. To communicate well, you had to be intentional. Realize that you communicated for a reason. We need to be both intentional and, at the same time, try to better understand that our actions may be undercutting our intent. If we hope other parties better understand us, we need to strive to better understand them.
-Mike Fernandez, Recipient of the 2016 PRSA Foundation Paladin Award
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