Campaign Marketing Post Utilizing Instagram
Social Media Activation Plan
Channels: Instagram, Facebook, and YouTube
Elements: Call to Action, #Starbucksmakesawish, Justin Beiber “U Smile” or other happy song
Metrics: Engagement, Awareness- pictures on social media will create awareness about both companies, Revenue- In video a call to action to take a picture of yourself
Strategic Elements: Target audience- Professionals in the workforce, money-donors, “regulars” coffee drinkers.
Tone: Upbeat towards the end of the video, more serious in the beginning spreading awareness with goal: “In honor of World Smiles Day, help Starbucks make wishes for children come true. On Friday October 5, Starbucks will be donating 100% of all coffee sales to Make-A-Wish America.”
Story
Scene 1: Opening scene is the coffee being brewed and poured
Scene 2: Showing hands only of two people exchanging over the counter their coffee (“On Friday October 5, Starbucks will be donating 100% of all coffee sales to Make-A-Wish America.”)SHOW STARBUCKS COFFEE CUP
Scene 3: Show a slideshow of pictures with children from Make-A-Wish getting their wish…and in the background someone saying, “In honor of World Smiles Day, help Starbucks make wishes for children come true.”
Scene 4: Show a scene of people walking into Starbucks, in the background someone saying, “Promotion will run at all stores throughout the country during regular business hours.”
Scene 5: Show video of young adult smiling and holding a Starbucks coffee in their hand with message board in the other hand with hashtag on it (#Starbucksmakesawish) Show us your smiles by taking a picture and posting with the hashtag #Starbucksmakesawish
A Day in the Life of an SU Student Instagram Marketing
SIMPLELANE.LIFE 